THE PURE APPROACH TO SELLING

The Pure Approach to Selling


You may be selling your home for a variety of reasons. From changing family sizes to changes in employment and everything in-between, the most important decision you can make when selling your home is to partner with a reliable agent who has your best interests in mind. Pure Properties uses a proven approach that maximizes the number of buyers who view your listing and focuses on earning top dollar with the best terms—all while keeping you informed every step of the way.

  • Maximum exposure. Your home will be shown and promoted daily throughout Pure’s extensive network of traditional and digital listing channels ensuring potential buyers won’t miss your listing.
  • Any deal won’t do. Let our professionally trained negotiators custom build an opportunity that maximizes dollars and contract terms so you don’t just get a good deal. You get the best deal.
  • Complete transparency. We’ll handle the complexities and stress of the real estate market while you receive simplified weekly updates on the progress of your sale.

Exposure


Get your home in front of the right buyers at the right time using Pure Properties’ extensive network of traditional and digital listing opportunities.

  • List your home on all available Multiple Listing Services (MLS) and third-party sites.
  • Design a custom webpage to market your unique property.

Marketing


Pure Properties combines a talented in-house marketing team with seasoned agents who understand what it takes to sell a home using a collaborative client-focused approach.

  • Help you price your home competitively within existing market conditions.
  • We’ll ensure your home is promoted to all agents at company sales meetings.
  • Collaboratively develop a list of features of your home for the Brokers to use with their potential buyers.
  • Add additional exposure through a professional sign and lock-box (when applicable).

Networking


Get the word out about your sale using a wealth of industry contacts including previous leads, agent partners, and thousands of satisfied clients and real estate investors.

  • Contact the top thirty agents in the marketplace with your property information for their potential buyers.
  • Prospect for leads 7 - 8 hours per day (combined) and talk to 70 - 100 people.
  • Follow-up with any agents who have shown your home to collect feedback.

Support


Benefit from the experience of Hudson County’s top-producing team since 2010 who are ready to share their expertise in staging, market trends, buyer qualifications, and financing.

  • Consult on de-cluttering and staging your home to ensure the best showing.
  • Suggest potential property changes to make your home more saleable.
  • Provide consistent updates on changes in the marketplace.
  • Pre-qualify the prospective buyers.
  • Inform you of various financing methods a buyer might use.
  • Assist you in arranging interim financing if necessary.
  • Represent you on all offer presentations to negotiate the best possible price and terms.
  • Handle all the follow-up upon a contract being accepted including mortgage, title and closing procedures.
  • Deliver your check at the closing.

Selling Your Home


Pricing
Price is both a science and an art. Competing properties, changing markets, and even the season itself can have an impact on the best price for your home at a given moment in time. We’ll help you review feedback and explain existing conditions to help you make the best pricing decisions.

Photography
A picture is worth a thousand words. In real estate, it’s also the first (and probably most lasting) impression left with a buyer. We provide professional photography services within a few days of partnering together to capture the inside and outside of your home.

Proofing
Once we’ve collected the required information about your home, listings will be placed within 2-3 business days. Once posted on our primary sites, your listing will syndicate through to more than 80 additional channels including:

  • Zillow
  • Trulia
  • HotPads
  • Realtor.com
  • HGTV Front Door
  • Homes.com

Showings
Let us handle the stress of scheduling showings. Most all appointments will come through the Pure Properties office and will be recorded in our appointment book. All you have to do is grab a bite to eat, enjoy some shopping, or catch a movie and let us do the heavy lifting of showing potential buyers and agents your home. And don’t worry, we always try to give 24-hour advance notice.


You may encounter an occasional “drop-in” who rings the bell and wants to see your home immediately. These clients are usually very motivated and buy the same day. You can choose to show if you wish.

Selling Your Home


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